New Indy 500 Items On Sale At Brickyard Authentics Online Store


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#1  05-05-2005 12:00 AM
 New Indy 500 Items On Sale At Brickyard Authentics Online Store
Indianapolis 500 Section Of Brickyard Authentics Online Store

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#2  05-27-2008 10:53 AM
 You are missing a selling opportunity
Hi -
I have a suggestion -
Your X-Large t-shirt for women fit my friend who is a size 6.  Several women and I at a few of the T-shirt booths, joined in lamenting over the fact that you do not sell apparel for "real women" (including the ones working your booths!)   I looked around, and you are missing a big opportunity by not selling any women's apparel large enough for what appeared to be a majority of the women in attendance.   The average size of a regular woman is size 12.  Whoever manages your t-shirt sales needs to look for vendors who offer sizing for women, and even perhaps an option for a plus size woman.   Many women don't want thier t-shirts skin tight, and/or they fear the shirt will shrink up so much it won't fit.   I really think you would sell more to women if you sold womens apparel from a vendor who offers an XL that fits a size 16, not a size 6.

I would also suggest offering a "classier" option for both males and females, that would appeal to the "preppier" attendees - simple annual 500 logo on a quality shirt, either centered in a V-neck t-shirt or to the side on a collared golf-type shirt. 

On a different note - the track grounds looked great and the bathrooms were well maintained the whole day, which is a hard thing to do!    We had a great time - thanks.
See you next year,
Kathy
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